{"id":10613,"date":"2018-02-12T09:24:02","date_gmt":"2018-02-12T08:24:02","guid":{"rendered":"http:\/\/rainbowbreeze.it\/?p=10613"},"modified":"2023-07-24T23:41:33","modified_gmt":"2023-07-24T22:41:33","slug":"google-developers-community-management-culture","status":"publish","type":"post","link":"https:\/\/rainbowbreeze.it\/wordpress\/google-developers-community-management-culture\/","title":{"rendered":"Google Developers community management culture"},"content":{"rendered":"<p><strong>Working with communities, at scale, means working with a decentralized team<\/strong> of people in different geographies, with a similar, but diverse, professional background and expertise level. One of the few working strategies to keep all of us aligned on main goals, while fostering local ideas and adaptive strategies to better fit the local ecosystem, is to <strong>define and maintain a common team culture<\/strong>. Recently I was asked to present what is the <strong>Google Developers community management culture<\/strong> and key insights in front of our team of community builders, people like me in charge of supporting tech communities all over the world that want to share knowledge on Google technologies during their activities. Here a list of my main takeaways.<\/p>\n<p><strong>Why we do what we do and what is our role?<br \/>\n<\/strong>Dev communities help to solve the growing complexity of the technological landscape, adding a very unique social flavor. So, <strong>as community builders, we accelerate learning, cultivate culture and collaborate with communities on a shared mission and goals<\/strong>. We help them to be more successful because, ultimately, this helps Google dev products to be more successful. And because we love communities.<\/p>\n<p><strong>Community leaders first<br \/>\n<\/strong>We should already be used to the &#8220;User first <a href=\"https:\/\/www.google.com\/about\/philosophy.html\">Google\u2019s philosophy principle<\/a>. In our case, it translates to &#8220;<strong>community leaders first<\/strong>&#8220;. They are our primary focus, and should be treated with respect. We have to build a two-way and mutually useful relationship. All the rest follows.<\/p>\n<p><strong>Embrace goal diversity and work on the sweet spots<br \/>\n<\/strong>We have to recognize, and acknowledge, <strong>community leaders are driven by their own goals and reasons<\/strong>, and our company goals cannot be pushed to them. Instead, to keep this relationship prolific and sustainable in the long period, we have to base it on <strong>collaboration and independence<\/strong>, searching for overlaps in goals and build on these sweet spots. And we should be the first ones doing that. Sooner or later, opportunities will come.<\/p>\n<p><strong>Be a transparent and servant community builder<\/strong><br \/>\nCommunity leaders know very well <a href=\"\/what-does-a-developer-relations-ecosystem-team-do\/\">we don\u2019t do this for charity<\/a>. Like any trust-based relationship, it\u2019s important to be transparent with them and communicate openly. We\u2019re here to serve them, and not the other way around, as <strong>communities can exist without Google support, but we cannot exist without communities<\/strong>.<\/p>\n<p><strong>Treat them equally, as the ecosystem is our highest value asset<\/strong><br \/>\nSome communities are more mature than others, some are quicker to execute, some able to have a bigger impact. It doesn\u2019t matter, because <strong>what we value the most is a healthy growth and development of a vibrant community ecosystem<\/strong>. So they all are our beloved community leaders and we need to support all of them in the mid-long term, regardless of how they could help to reach our goals in the short team.<\/p>\n<p><strong>First save their time, then ours<\/strong><br \/>\nIn case we need to make a choice between saving our or their time, pick theirs: we\u2019re paid to do this job, they volunteer their time. First, we need <strong>provide a coherent system maintained by a culture to interact with us<\/strong>, avoiding community micromanagement: in the long period, it will save a lot of time on both sides. Then, we can always optimize something: write easy-to-read, timely and useful communications, avoid asking data useful only to us, etc. Finally, if they don\u2019t know about our initiatives, or they missed something, we assume it\u2019s our fault.<\/p>\n<p><strong>Be data driven and restless student<\/strong><br \/>\nGetting meaningful data out of communities is hard, but it doesn\u2019t matter. <strong>A better knowledge of the community ecosystem helps us to make more informed decisions<\/strong>. We can be brave community builders, trying new things to improve our culture of community management one step at time, relentlessly, for the good of our communities and for a better collaboration with them. Every time we collect a new learning, positive or negative, we should share with each other.<\/p>\n<p><strong>Have fun<\/strong><br \/>\nThis job keeps a consistent part of our life busy: make the best out of this time, having fun while cultivating our passions.<\/p>\n<p>If you&#8217;re curious about my life in Google, <a href=\"\/tag\/life-in-google\/\">there are other posts to read<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working with communities, at scale, means working with a decentralized team of people in different geographies, with a similar, but diverse, professional background and expertise level. One of the few working strategies to keep all of us aligned on main goals, while fostering local ideas and adaptive strategies to better fit the local ecosystem, is &hellip; <a href=\"https:\/\/rainbowbreeze.it\/wordpress\/google-developers-community-management-culture\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Google Developers community management culture<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":10614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[597,868],"tags":[634,855,856],"class_list":["post-10613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-team","tag-community-management","tag-leadership","tag-life-in-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Developers community management culture - Rainbowbreeze<\/title>\n<meta name=\"description\" content=\"What are the main values of the community management culture we use in Google Developers? What allow us, a decentralised team of people in different geographies, with a similar, but diverse, professional background and expertise level, to work together supporting tech communities all over the world?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rainbowbreeze.it\/google-developers-community-management-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Developers community management culture - Rainbowbreeze\" \/>\n<meta property=\"og:description\" content=\"What are the main values of the community management culture we use in Google Developers? What allow us, a decentralised team of people in different geographies, with a similar, but diverse, professional background and expertise level, to work together supporting tech communities all over the world?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rainbowbreeze.it\/google-developers-community-management-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Rainbowbreeze\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-12T08:24:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-24T22:41:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rainbowbreeze.it\/wordpress\/wp-content\/uploads\/2018\/02\/201802-gdg_summit_2017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alfredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rainbowbreeze\" \/>\n<meta name=\"twitter:site\" content=\"@rainbowbreeze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alfredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/\"},\"author\":{\"name\":\"Alfredo\",\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/#\\\/schema\\\/person\\\/00e63c64a3939938a7467e3aaf54f4cf\"},\"headline\":\"Google Developers community management culture\",\"datePublished\":\"2018-02-12T08:24:02+00:00\",\"dateModified\":\"2023-07-24T22:41:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/\"},\"wordCount\":697,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/#\\\/schema\\\/person\\\/00e63c64a3939938a7467e3aaf54f4cf\"},\"image\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rainbowbreeze.it\\\/wordpress\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/201802-gdg_summit_2017.jpg\",\"keywords\":[\"Community management\",\"Leadership\",\"Life in Google\"],\"articleSection\":[\"Community\",\"Team\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/\",\"url\":\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/\",\"name\":\"Google Developers community management culture - Rainbowbreeze\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/google-developers-community-management-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rainbowbreeze.it\\\/wordpress\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/201802-gdg_summit_2017.jpg\",\"datePublished\":\"2018-02-12T08:24:02+00:00\",\"dateModified\":\"2023-07-24T22:41:33+00:00\",\"description\":\"What are the main values of the community management culture we use in Google Developers? 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