{"id":9952,"date":"2016-02-03T01:44:48","date_gmt":"2016-02-02T23:44:48","guid":{"rendered":"http:\/\/rainbowbreeze.it\/?p=9952"},"modified":"2016-03-03T12:19:34","modified_gmt":"2016-03-03T10:19:34","slug":"millenials-digital-native-and-mobile-native","status":"publish","type":"post","link":"https:\/\/rainbowbreeze.it\/wordpress\/millenials-digital-native-and-mobile-native\/","title":{"rendered":"Millenials, Digital Native and Mobile Native"},"content":{"rendered":"
\"millenials\"<\/a>
Photo credit: Optician Training<\/figcaption><\/figure>\n

I often hear about these terms, mostly in demographic discussion around\u00a0marketing segments. So I’m writing down some notes gathered around to clarity the (fragmented)\u00a0boundaries of each group.<\/p>\n

Millennials<\/strong>: born from 1980-1995, nowadays 21 to 36 years old<\/em>. They\u00a0prefer access (Zipcar, Airbnb) over ownership, have\u00a0childhood experiences with technology and they saw a\u00a0rapid increase in personal Internet usage.<\/p>\n

Digital Natives\/Generation Z<\/strong>: born from 1996-2008, nowadays 8 to 20 years old<\/em>. They\u00a0raised in a digital, media-saturated world, have attention spans of 8 seconds, spend 10+ hours of time online daily, majority on their smartphones. They prefer multi-tasking and like being on 5+ screens at once.<\/p>\n

Mobile Natives<\/strong>: born from 2009-Present, nowadays up to 9 years old<\/em>. 7% of babies under the age of one have used a smartphone. Nearly \u2153 of babies under the age of 2 can navigate mobile phone without help. By age 4 over 35% of toddlers use a smartphone for an hour a day.<\/p>\n

Nice to know that, even if one age-generation separates me\u00a0and my son, it seems there is a 4\u00a0consumer-generations gap between\u00a0each other. Oh yes, I’m a Generation Y, not even a Millenials ;)<\/p>\n","protected":false},"excerpt":{"rendered":"

I often hear about these terms, mostly in demographic discussion around\u00a0marketing segments. So I’m writing down some notes gathered around to clarity the (fragmented)\u00a0boundaries of each group. Millennials: born from 1980-1995, nowadays 21 to 36 years old. They\u00a0prefer access (Zipcar, Airbnb) over ownership, have\u00a0childhood experiences with technology and they saw a\u00a0rapid increase in personal Internet … Continue reading Millenials, Digital Native and Mobile Native<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[528],"tags":[],"class_list":["post-9952","post","type-post","status-publish","format-standard","hentry","category-misc"],"yoast_head":"\nMillenials, Digital Native and Mobile Native - Rainbowbreeze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rainbowbreeze.it\/millenials-digital-native-and-mobile-native\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millenials, Digital Native and Mobile Native - Rainbowbreeze\" \/>\n<meta property=\"og:description\" content=\"I often hear about these terms, mostly in demographic discussion around\u00a0marketing segments. So I’m writing down some notes gathered around to clarity the (fragmented)\u00a0boundaries of each group. Millennials: born from 1980-1995, nowadays 21 to 36 years old. They\u00a0prefer access (Zipcar, Airbnb) over ownership, have\u00a0childhood experiences with technology and they saw a\u00a0rapid increase in personal Internet … Continue reading Millenials, Digital Native and Mobile Native →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rainbowbreeze.it\/millenials-digital-native-and-mobile-native\/\" \/>\n<meta property=\"og:site_name\" content=\"Rainbowbreeze\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-02T23:44:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-03T10:19:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rainbowbreeze.it\/wordpress\/wp-content\/uploads\/2016\/02\/millenials.jpg\" \/>\n<meta name=\"author\" content=\"Alfredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rainbowbreeze\" \/>\n<meta name=\"twitter:site\" content=\"@rainbowbreeze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alfredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/millenials-digital-native-and-mobile-native\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/millenials-digital-native-and-mobile-native\\\/\"},\"author\":{\"name\":\"Alfredo\",\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/#\\\/schema\\\/person\\\/00e63c64a3939938a7467e3aaf54f4cf\"},\"headline\":\"Millenials, Digital Native and Mobile Native\",\"datePublished\":\"2016-02-02T23:44:48+00:00\",\"dateModified\":\"2016-03-03T10:19:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/millenials-digital-native-and-mobile-native\\\/\"},\"wordCount\":201,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/#\\\/schema\\\/person\\\/00e63c64a3939938a7467e3aaf54f4cf\"},\"image\":{\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/millenials-digital-native-and-mobile-native\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rainbowbreeze.it\\\/wordpress\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/millenials.jpg\",\"articleSection\":[\"Misc\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rainbowbreeze.it\\\/millenials-digital-native-and-mobile-native\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rainbowbreeze.it\\\/millenials-digital-native-and-mobile-native\\\/\",\"url\":\"https:\\\/\\\/rainbowbreeze.it\\\/millenials-digital-native-and-mobile-native\\\/\",\"name\":\"Millenials, Digital Native and Mobile Native - 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